A new report from research firm Wave7 says US carriers have dropped one of Samsung’s best-selling phones without offering a clear replacement in their product lines.
The phone in question is the Samsung Galaxy A32, which was a huge player at AT&T and T-Mobile last year. T-Mobile stopped selling it in May, and has just been retired from AT&T’s shelves, Wave7 says.
At $279.99 with long battery life, 5G, and super powerful performance, the Galaxy A32 was our top pick for an affordable phone last year. That price put it in the range that carriers could offer for free with new lines or other promotions, and the phone was very good quality for the price. Research firm IDC specifically cited the success of the Samsung Galaxy A12 and A32 as driving sales growth for US chip maker MediaTek.
But even though the Galaxy A33 has been launched in many other countries, the Galaxy A33 is still not available in the US. This pays customers to use the Galaxy A13 5G — $250, with 5G but slow — or up to $450 on the Galaxy A53.
The A32 is now 18 months old and may have reached the end of its normal life, and the retirement doesn’t seem to have affected Samsung’s market share in carriers, according to a Wave7 report. The company says Samsung’s 32% stake in AT&T in June was flat versus April and May. Meanwhile, the report says prepaid dealers have been talking about the A13.
T-Mobile has a solid Android alternative in the $200-300 range with the $216 OnePlus Nord N200 and the $282 OnePlus Nord N20, both of which fall within the price of the A32. (Nord N200 tends to get promotions for free.) However, OnePlus’ share in T-Mobile is only about 4%.
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AT&T recently aggressively pushed the Moto G Stylus 5G, a supposedly $499 phone AT&T is offering for $300 up front or $72 on a three-year contract.
The lack of the Galaxy A33 could be a whiff on Samsung’s part, or it could be an attempt by carriers and Samsung to make more profit from the cheaper (and less powerful) A13 5G. Anyway, all of this is just an example that Americans have fewer mobile phone options than most other countries.
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